Diesel, under the creative direction of Glenn Martens, has delivered a captivating Spring/Summer 2025 collection that champions sustainability while staying true to the brand’s edgy DNA. The collection focuses on denim, a cornerstone of Diesel’s identity, highlighting the beauty found in discarded and broken materials. Martens emphasizes the circularity of denim waste, stating, “There is beauty in decay and destruction. We are incorporating denim waste into our designs, enhancing their aesthetics while pushing for circularity in production. This is Diesel’s power of disruption.”
A remarkable 14,800 kilograms of denim scraps were collected for the show, set to be repurposed as insulation and other materials. This commitment to sustainability is further highlighted in the collection’s innovative distressing techniques. This season, Diesel introduces a new approach, incorporating long fringes that resemble torn denim, embroidered onto garments. This dramatic element extends beyond hems, adorning entire pieces for an impactful look.
Beyond the runway, Diesel’s commitment to sustainability extends to its everyday production. The collection features the “Diesel Rehab Denim” line, crafted entirely from recycled cotton sourced from the brand’s own production waste. This includes maxi-long monk coats and oversized jeans, proving that luxury and sustainability can coexist.
Martens’ signature trompe l’oeil designs remain prominent, showcased in sweatshirts and mini dresses featuring distorted details achieved through jacquard and heat treatments. The collection also boasts tailored pieces and dresses printed with Prince of Wales checks on PVC, alongside daring bikinis, all designed to captivate attention.
While maintaining its signature sexy and impactful Y2K aesthetic, Diesel continues to push boundaries with innovative materials and sustainability practices. The collection is a testament to the brand’s dedication to craftsmanship and pushing creative boundaries, making it a compelling and unforgettable showcase of the brand’s vision.
The collection’s success is further underscored by the diverse audience it attracted. The front row included notable figures such as Damiano David from Maneskin, SEVENTEEN’s Hoshi, and Japanese actress Shiori Kutsuna. The show’s finale culminated in a playful celebration of denim, with guests engaging in a photo shoot frenzy using the leftover denim scraps. Whether posing with the scraps or simply relaxing amongst them, the guests embraced the unique setting, highlighting the collection’s success in creating a memorable and engaging experience.
Following his recent announcement that he is stepping down from Y/Project after 11 years as creative director, Martens is now able to dedicate his full attention to Diesel. This signifies exciting possibilities for the brand as it embarks on a new chapter under Martens’ creative direction.
