Get ready for a more personalized Diet Coke break this summer! The iconic beverage brand is launching ‘Diet Coke Breaks by You,’ featuring limited-edition cans and bottles emblazoned with over 150 different names. This is reminiscent of the successful ‘Share a Coke’ campaign, which swapped the brand name for customers’ names back in 2011.
Fans in the UK can now hunt for their name on Diet Coke cans and bottles, adding a personal touch to their favorite beverage. The campaign goes beyond just personalized packaging, offering the chance to win one of 4,000 bespoke cans. To enter, simply buy a bottle or can of Diet Coke, scan the QR code, and enter via the Coca-Cola App. Every purchase also enters you into a weekly draw for prizes like spa days, hotel stays, and shopping sprees worth up to £5,000.
Diet Coke is celebrating the launch with special events in London and Manchester. The ‘Diet Coke Breaks By You’ airstream trailer events will be taking place throughout July and August, offering fans a unique experience. Visitors can relax with an ice-cold Diet Coke in the airstream relaxation zone or get special Diet Coke-themed manicures with their initials in the classic Diet Coke font. Everyone who attends will also receive their own personalized can.
Senior marketing director for Diet Coke, Louise Maugest, said, ‘We know how much our fans love a Diet Coke break, taking time for themselves in the midst of their busy lives, so it made perfect sense for us to make that time even more special.’ She added, ‘We’re so excited to be bringing personalized cans to our fans this summer and we’d love to hear from them when they spot theirs in store by tagging @DietCokeGB.’
The personalized cans will be available until September, so grab yours while you can. Don’t miss out on this fun and refreshing campaign, and share your Diet Coke Break with the world!
