Dine Brands Global, Inc. (DIN) is making a strategic move to expand its international footprint with the launch of its first dual-branded Applebee’s and IHOP restaurant in San Pedro Sula, Honduras. This marks a significant step in the company’s global growth strategy and follows a multi-unit development agreement with franchisee BLT Global Brands. The new restaurant is set to open its doors on September 16, 2024.
The dual-branded concept, combining the breakfast popularity of IHOP and the evening appeal of Applebee’s, is designed to streamline operations and enhance efficiency for franchisees. Dine Brands is confident that this approach will resonate with customers, offering a consistent dining experience throughout the day.
The company’s decision to expand into Honduras is part of a broader strategy to increase its market presence and drive growth in the global restaurant industry. This expansion is fueled by the successful performance of existing dual-branded restaurants, which have demonstrated improved efficiency and profitability.
In addition to the Honduras opening, Dine Brands has secured agreements for the development of at least 21 new restaurants, including 13 dual-branded locations. These new sites will encompass both conversions of existing single-branded locations and new openings in various channels, such as airports and travel centers.
To further strengthen its global presence, Dine Brands is actively seeking Master Franchisees and Developers in key regions like South Korea, Japan, Spain, Brazil, and select areas in Mexico and Canada.
While Dine Brands’ shares have underperformed the industry in recent months, the company is optimistic about its future prospects. It is leveraging a new marketing approach, the launch of a loyalty program, technological advancements, and virtual brands to drive growth.
