Discover Airlines has announced the appointment of Marco Goetz as its new Chief Commercial Officer (CCO), effective September 1, 2024. Goetz takes over from Helmut Woelfel, who departed at the end of August. In his new role, Goetz will be responsible for steering the airline’s commercial strategies, focusing on revenue management, network planning, and enhancing customer experience.
Goetz brings a wealth of experience to the position. He has been an integral part of Discover Airlines since May 2020, playing a key role in the airline’s establishment and growth. His expertise in revenue management came to the forefront in March 2021 when he was appointed Chief Revenue Officer. In this role, he was instrumental in driving revenue growth and developing global sales partnerships, particularly in the tour operator segment.
Prior to joining Discover Airlines, Goetz built a distinguished career within the Lufthansa Group, holding various managerial roles that spanned network planning, purchasing, and revenue management at Lufthansa Airlines and Lufthansa CityLine in Munich. This extensive experience provided him with a deep understanding of the complexities of airline operations and commercial strategy, making him an ideal fit for his new role at Discover Airlines.
As Chief Commercial Officer, Goetz is set to focus on advancing Discover Airlines’ market reach, enhancing the customer experience, and optimizing the airline’s service offerings. By leveraging his rich experience in the aviation sector, Goetz will aim to introduce innovative approaches to meet the evolving needs of travelers and drive the airline’s growth. His vision for the future includes expanding route networks, fostering customer loyalty, and integrating cutting-edge technology to streamline operations and improve overall passenger satisfaction.
“Marco Goetz has known the airline since day one and understands what is important for further development and positioning in the leisure travel segment. I am happy that he will take on the role of Chief Commercial Officer in the future. At the same time, I would like to thank Helmut Woelfel for his commitment and for setting the commercial course in the development of the airline in recent years,” says Bernd Bauer, CEO of Discover Airlines.
