Discover Airlines Rebrands and Earns German Brand Award Accolades
Discover Airlines, the leisure airline previously known as Eurowings Discover, has unveiled its new brand identity and has been recognized with two prestigious German Brand Awards for its exceptional brand strategy. The airline’s rebranding efforts, crafted in collaboration with Scholz & Friends, have been highly lauded at the annual event, which celebrates outstanding brand management achievements in Germany.
The German Brand Award is an esteemed accolade for exceptional brand management within Germany, orchestrated by the German Brand Institute and initiated by the German Design Council. Annually, a panel comprising brand management and branding experts celebrates the most innovative and effective brand strategies. This award not only highlights the achievements of the recipients but also elevates the profile of their industries on an international stage.
Discover Airlines’ new brand identity, unveiled on September 5, 2023, draws inspiration from the hues and elements that recall vacation memories and the allure of travel. The color gradient mirrors the view from an airplane window peering into the horizon or the oceanic vistas. Additionally, the predominant use of blue symbolizes quality and underscores the airline’s affiliation with the Lufthansa Group.
‘The awards are a highlight for our entire team. We are proud that in less than a year we have succeeded in establishing Discover Airlines as a strong, likeable leisure brand on the market and to charge it with the attributes of quality, joy and ease. People fly with us to the best time of the year, and this should also be reflected in our brand identity. The awards are a wonderful recognition for us and an incentive to continue on our path with the same passion and enthusiasm for strong brands,’ says Maximilian Meintgens, Director Product & Marketing.
Discover Airlines’ success in securing two German Brand Awards is a testament to its commitment to delivering a high-quality leisure travel experience and to its effective brand strategy. The awards serve as a recognition of the airline’s dedication to innovation and customer satisfaction, and they will undoubtedly contribute to Discover Airlines’ continued growth and success in the competitive aviation market.
