Dolce & Gabbana, known for dressing the likes of Beyoncé, Usher, and Christina Aguilera, has expanded its empire to include the canine world. Their latest offering is a designer fragrance for dogs, named “Fefé” after Domenico Dolce’s beloved companion. The fragrance is described as an “olfactory masterpiece” with notes of Ylang, Musk, and Sandalwood, designed by master perfumer Emilie Coppermann.
Priced at $109 for a 3.4oz bottle, “Fefé” comes in a stylish green bottle adorned with a red metal cap and a 24-carat gold-plated paw. Each purchase also includes a D&G dog collar (available in two sizes), with an optional engraved tag.
A promotional video features well-groomed dogs showcasing the fragrance, with a narrator proclaiming: “I am delicate, charismatic, authentic, sensitive, enigmatic, rebel, fresh, irresistible, clean. ‘Cause I’m not just a dog. I’m Fefé.” While the featured dogs appear to be perfectly poised for the shoot, D&G provides instructions for applying the fragrance to less cooperative pets: “Spray Fefé on your hands or on a brush and proceed by rubbing or brushing your dog’s fur from the middle of the body towards the tail to give them a moment of scented pampering.”
Dolce & Gabbana joins a growing list of brands tapping into the lucrative pet market. Anya Hindmarch offers a dog poop-bag-holder charm, Prada sells a puffer jacket for dogs, and Versace offers a luxurious dog bed. It seems the trend of pampering pets with designer goods is here to stay.
