Get ready for a jolly holiday season, shoppers! Both Dollar General Corporation (DG) and Macy’s Inc. (M) are prepping for a festive season packed with deals and experiences.
Dollar General is aiming to be the go-to destination for budget-conscious holiday shoppers with its enticing toy guide. Featuring popular brands like Fisher-Price and Pokémon, the guide offers a wide selection of toys all priced under $20, with most available for a mere $10 or less. Beyond toys, Dollar General is also launching a digital holiday guide showcasing deals on beauty and personal care items, pet supplies, electronics, home décor, and apparel gifts.
Meanwhile, Macy’s is adding a touch of festive magic to the holiday season with the launch of its “Holiday Square by Urbanspace” pop-up shop at its flagship Herald Square store in New York City. This festive event will run from November 1st, 2024, through January 3rd, 2025, offering shoppers a unique shopping experience and festive atmosphere. Macy’s is also setting up shop at The Holiday Shops at Bryant Park, starting October 25th, showcasing products and gifts inspired by its iconic Thanksgiving Day Parade.
The holiday shopping season is projected to be particularly robust this year, with e-commerce sales expected to surge. According to a report by Limelight Marketing, total retail sales are anticipated to grow by 4.8% year-over-year, with online sales projected to increase by 9.5%. This translates to an estimated $271.58 billion in online sales for the season.
Dollar General’s stock has experienced a decline of over 29% in the past year. However, the retailer’s strategic holiday plans could offer a potential boost to its share price. Investors interested in gaining exposure to DG can consider the Pacer Lunt Large Cap Alternator ETF (ALTL).
In contrast, Macy’s has seen a positive trend with its stock gaining over 42% in the past year. The company’s focus on creating unique and engaging holiday experiences could further strengthen its position in the market. Investors seeking exposure to M can explore the Invesco S&P Midcap 400 Pure Value ETF (RFV).
As the holiday season approaches, it’s clear that Dollar General and Macy’s are poised to capitalize on the expected surge in consumer spending. With their diverse offerings and strategic holiday plans, both retailers are aiming to make this holiday season a memorable one for their customers.
