One year ago, Don Julio 1942, the pinnacle of luxury tequila, made its Southeast Asian debut with a dazzling launch party at Marquee Singapore. This opulent nectar quickly became a favorite among the region’s influential crowd, captivating them with its rich caramel and chocolate notes on the nose and the intoxicating flavors of warm oak, vanilla, and roasted agave on the palate. Since then, Don Julio 1942 has become synonymous with elevating nightlife experiences across Southeast Asia.
The brand has been a prominent presence at high-profile events, from hosting an exclusive after-party at the Singapore Grand Prix with American rapper Lil Jon to making a memorable appearance at the Oscars. Most recently, Don Julio 1942 took center stage at Vogue Singapore’s opulent bash celebrating the new edition of Vogue Man, where guests enjoyed tantalizing Don Julio cocktails, from the refreshing citrus notes of a Don Julio Paloma to the heady salt-rimmed Don Julio Margaritas.
Now, Don Julio 1942 is celebrating its first anniversary in Singapore with a true full-circle moment – a momentous party at Marquee, headlined by none other than Peggy Gou. This celebrated DJ, who was the star of the brand’s launch party, reflects the long-standing relationship Don Julio has cultivated with cultural icons. The party saw the brand take over Marquee, leveraging the venue’s state-of-the-art technology to create an immersive celebratory atmosphere.
Regional celebrities, including Thai actor Krissanapoom Pibulsonggram (better known as Jayler), renowned Vietnamese fashion designer Do Long, and local personalities like Jade Rasif and Sonia Chew, were in attendance, immersing themselves in carefully curated interactive experiences that brought the Don Julio brand to life. The Por Amor photobooth, an expression of the brand’s powerful new campaign centered on culture and community, featured striking Don Julio bottle displays, providing a perfect backdrop for capturing memories of the night. Tasting stations showcased the range of Don Julio tequilas, including the classic Don Julio 1942, the Ultima Reserva, aged for a minimum of 36 months, and the Rosado, a unique tequila finished in ruby port wine casks, boasting a delicate pink hue and delicious notes of dried red fruit and caramel.
Peggy Gou kept the revelry flowing all night, ensuring that the party would be one for the ages. “The uniqueness of Don Julio’s collaboration with Peggy Gou lies in its authenticity,” says Lyndon Govender, marketing director at Diageo Southeast Asia. “It’s a meeting of two visionaries who share a commitment to excellence and a desire to push the boundaries of their craft.” With cultural collaborators like Peggy Gou and Marquee, Don Julio Tequila is excited about the future of Don Julio in Singapore and beyond.
