Don Julio González, a man who believed in pursuing his passion for creating exceptional tequila, revolutionized the Mexican tequila industry. His legacy lives on in the brand’s new global campaign, ‘Por Amor,’ which translates to ‘For Love’. This universal message resonates deeply with creatives, artists, and craftsmen worldwide, celebrating the importance of following your heart and pursuing your dreams.
In Singapore, Don Julio hosted an electrifying launch event at Tipsy Unicorn Beach Club in Sentosa, showcasing the brand’s commitment to artistic collaborations. Guests enjoyed Don Julio cocktails while DJs Aldrin and Sandy Sax provided a vibrant soundtrack. Aldrin, a prominent figure in Singapore’s electronic dance scene, curated the pulsating atmosphere, while Sandy Sax, a contemporary French musician known for his unique blend of jazz and electro-house, added an exciting sonic dimension. His rise to fame during the pandemic, playing saxophone on his balcony to thank healthcare workers, is a testament to the power of pursuing one’s passion.
The evening also featured Indonesian singer and guitarist Arya Yunata, known for his soulful vocals and melodies. His journey to Singapore reflects the global reach of artistic dreams. Caitanya Tan, a theatre-trained emcee, kept the energy high throughout the event. This grand celebration also marked the Singapore debut of two exceptional new tequila expressions: Don Julio Rosado and Don Julio Ultima Reserva.
Don Julio Rosado, with its delicate pink hue, is crafted with a finishing process in ruby port wine casks, adding notes of dried red fruit and caramel to its reposado base. This refreshing aperitif is best enjoyed chilled on its own or with ice, pairing well with salads and fresh seafood. Don Julio Ultima Reserva, a testament to Don Julio’s legacy, is a rare and sought-after expression made with the finest blue agave. Aged for at least three years using the Solera system, this tequila boasts toasted oak and vanilla notes from bourbon casks, followed by smooth honeyed agave notes with refreshing citrus and apricot hints. It is best savored neat in a fluted glass or with ice in a rocks glass to unlock its full flavor profile.
The event concluded on a high note, leaving guests with a renewed sense of inspiration to pursue their passions. It served as a reminder to follow their hearts, just as Don Julio did. Explore the ‘A Love Letter to Mexico,’ the anthem of the ‘Por Amor’ campaign. Don Julio Ultima Reserva and Rosado expressions will be available at select locations in Singapore, including Tipsy Unicorn, Marquee, and Zouk, starting June 2024. Please drink responsibly. For more information, visit drinkiq.com.
