DTL Joins Forces with Olyn Group to Strengthen Its Leadership in Entertainment and Luxury Sectors
Delphine Tordjman Lipszyc (DTL), a renowned expert in designing projects related to entertainment and collaborating with celebrities in the luxury sector, has joined forces with Olyn Group, a leading digital powerhouse. This strategic partnership marks a significant milestone for Olyn Group, solidifying its expertise in partnership strategies and premium collaborations in France and internationally.
Founded in 2022, Olyn Group has rapidly become a key player in digital transformation, combining data, media, influence, performance, and creativity to boost its clients’ growth. DTL’s expertise in designing, negotiating, collaborating, and sponsoring events and partnerships with international personalities perfectly complements Olyn Group’s existing portfolio of services, particularly its flagship brand, WOÔ, which specializes in influencer and social media services.
DTL’s impressive track record includes successful collaborations with leading agencies such as Carat (Dentsu group) and IMG (Endeavor) and prestigious brands like L’Oréal, Louis Vuitton, Chanel, Christian Dior, Givenchy, Prada, Carolina Herrera, and Tod’s. She has orchestrated impactful collaborations with renowned celebrities, including Laetitia Casta for Cointreau, Alicia Keys for Givenchy, Kirsten Dunst for L’Oréal Pro, Scarlett Johansson for Tod’s, and Alesso for Carolina Herrera.
This collaboration will enable Olyn Group to offer its clients engaging and memorable experiences, pushing the boundaries of creativity and strengthening their strategic initiatives by seamlessly integrating innovation and influence.
Harrys Melki, Chairman and CEO of Olyn Group, emphasizes the significance of DTL’s integration, stating, “DTL’s integration into Olyn is a major step forward for our development, as it complements and strengthens our Digital Power house… The know-how in collaborations and partnerships with international talents and the entertainment industry complements our vision and the expertise of one of our flagship brands, WOÔ, which already offers a broad spectrum of influence services and strengthens our Digital Power house. Now, more than ever, Olyn is ready to offer customers creative and impactful solutions in all strategic markets. This development is perfectly in line with our value proposition: WE ARE OLYN ONE.”
About Olyn Group
Established in 2022, Olyn Group brings together six powerful brands—Woo, Mozoo, Avent Média, Skaze, GTR Suite, and Hipto—to help advertisers achieve growth. By leveraging its strategic, creative, and performance capabilities, Olyn Group empowers its clients to become leaders of change, making a significant impact on a broader scale. With over 500 active clients across five countries, Olyn Group has ambitious plans for external growth and organic development in France and internationally, relying on the expertise of its 250 talented employees.
