Dubai and Emaar Hospitality Group have joined forces in a groundbreaking partnership designed to revolutionize the global hospitality landscape. The collaboration, formalized through a strategic Memorandum of Understanding (MoU) signed by the Dubai Department of Economy and Tourism (DET) and Emaar Hospitality Group, underscores Dubai’s commitment to being a world leader in hospitality and guest services.
This partnership solidifies DET’s dedication to fostering innovation and growth within the tourism sector by strengthening ties with both local and international hotel groups. The MoU plays a key role in delivering unparalleled visitor experiences, attracting tourists from around the world, and reinforcing Dubai’s position as a global hospitality hub.
This agreement builds upon the long-standing collaboration between DET and Emaar Hospitality Group, focusing on several key initiatives:
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Enhanced Marketing:
DET and Emaar Hospitality Group will work together to develop and implement innovative marketing campaigns that showcase Dubai’s unique attractions and hospitality experiences. Leveraging Emaar’s extensive expertise in the hospitality industry, this initiative aims to reach a wider global audience and solidify Dubai as a must-visit destination.*
Creation of New Tourism Experiences:
The partnership will focus on curating new tourism products and experiences that highlight Dubai’s diverse cultural heritage and luxury offerings. This collaboration will result in unique experiences that cater to the evolving tastes of international travelers.*
Training and Capacity Building:
DET will spearhead specialized training programs, workshops, and certifications for Emaar Hospitality Group employees. This initiative will ensure that employees remain at the forefront of industry trends and best practices, elevating service standards and maintaining Dubai’s competitive edge in global hospitality.The MoU reflects the commitment of both DET and Emaar Hospitality Group to further bolster Dubai’s tourism growth, aligning with the ambitious Dubai Economic Agenda D33. The partnership is poised to continue driving visitor numbers and cementing Dubai’s status as a premier global destination for business and leisure.
Emaar Hospitality Group, managing over 12,600 hotel keys worldwide, boasts a portfolio of seven distinctive brands including Address Hotels + Resorts, Vida Hotels & Resorts, and Armani Hotels & Resorts. In Dubai, their renowned leisure offerings encompass award-winning venues such as the Arabian Ranches Golf Club, Dubai Marina Yacht Club, and the Dubai Polo & Equestrian Club. Emaar has also launched Veo gyms, dedicated to well-being, and features acclaimed dining destinations such as At.mosphere and Thiptara, enriching Dubai’s culinary scene.
Dubai’s tourism sector continues to flourish, setting new records in attracting millions of visitors and driving economic growth. Following a milestone year in 2023 with 17.15 million international overnight visitors, Dubai welcomed 10.62 million international overnight tourists from January to July 2024, representing an 8% increase over the same period in 2023. The emirate’s hospitality sector has also thrived, with occupancy rates reaching 77.1%, among the highest globally. By the end of July 2024, Dubai boasted 151,417 hotel rooms across 825 establishments, showcasing robust growth compared to the previous year. This dynamic environment is further strengthened by this strategic partnership between DET and Emaar Hospitality Group, setting the stage for an even brighter future for Dubai’s tourism sector.
