## Dubai Celebrates India’s MICE Industry with Second Annual MICE Star Awards
Dubai Business Events (DBE) is thrilled to announce the launch of the second edition of its highly anticipated MICE Star Awards. This prestigious program, designed to recognize the exceptional contributions of India’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry intermediaries, is set to take place once again.
Building upon the resounding success of the inaugural MICE Star Awards earlier this year, DBE remains dedicated to highlighting the outstanding achievements of individuals and organizations driving Dubai’s position as a leading global destination for business events. The first edition of the awards saw eight exceptional intermediaries honored for their pivotal role in promoting Dubai as a top business events hub, a testament to the strength of the partnership between Dubai and India in the MICE sector.
The MICE Star Awards program is a cornerstone of DBE’s comprehensive commitment to the Indian market. Through a year-round presence, impactful inbound sales missions, insightful study tours, and active participation in major trade shows, Dubai continues to solidify its reputation as the preferred choice for business events.
The second edition of the MICE Star Awards will acknowledge intermediaries based on an extended qualifying period, spanning from October 1, 2024, to September 30, 2025. Winners will be meticulously selected through a rigorous evaluation process. This process will carefully assess the volume and value of each intermediary’s business contributions to Dubai’s MICE and tourism ecosystem, ensuring a comprehensive and well-rounded recognition of excellence across the industry.
Dubai’s standing as a leading MICE destination has been further solidified by its recent achievements. Earlier this year, Dubai secured the coveted top ranking in Cvent’s “Top 25 Destinations in the Middle East & Africa.” Adding to this impressive recognition, Dubai also achieved the top global ranking in Tripadvisor’s Travellers’ Choice Awards Best of the Best for 2024, marking a historic milestone as the first destination to secure the top spot for three consecutive years.
DBE’s MICE Star Awards initiative exemplifies Dubai’s commitment to strengthening and acknowledging its partnerships with the Indian MICE sector. This sector plays a vital role in reinforcing Dubai’s status on the world stage. Through these dedicated efforts, Dubai Business Events aims to sustain momentum in its engagement with the Indian market, underscoring the immense value and impact of these collaborations in bolstering Dubai’s position as the destination of choice for business events worldwide.
