Dubai Tourism has unveiled a fresh global campaign titled ‘Dubai, Who’s Ready?’ aiming to highlight the city’s diverse attractions and vibrant culture. The campaign stars popular South Korean actors Park Shin-hye and Park Hyung-sik, known for their recent role as a couple in the hit drama ‘Doctor Slump’.
The campaign, shared on Dubai Tourism’s official social media platforms, follows the duo as they embark on a journey through Dubai’s stunning landscapes, cultural treasures, and heritage sites. Earlier this year, Park Shin-hye and Park Hyung-sik were invited as ‘Dubai Friends’ to explore the city and participate in this engaging campaign.
The narrative centers around their spontaneous adventure, beginning with a chance encounter at the Palazzo Versace Dubai’s outdoor pool, which leads to an unexpected exploration of Dubai. As they experience the city’s vibrant culture and iconic sites, their bond deepens, creating a relatable and engaging storyline for viewers.
The campaign video showcases some of Dubai’s most famous landmarks while also introducing viewers to lesser-known gems. Featured locations include:
*
The cutting-edge Museum of the Future
, with its striking Arabic calligraphy.*
The historic Al Fahidi Historical Neighborhood
, offering a glimpse into Dubai’s rich past.*
The luxurious Atlantis The Royal
, showcasing the city’s opulent side.*
The mesmerizing Dubai Fountain show
, a dazzling spectacle of water, light, and music.The film also ventures beyond the city, capturing the awe-inspiring desert dunes that serve as a gateway to Dubai’s rich history and diverse wildlife.
Shahab Shayan, Regional Director Asia Pacific, Dubai Corporation for Tourism and Commerce Marketing, shared his thoughts on the campaign:
“Through the ‘Dubai, Who’s ready’ campaign, Dubai is leveraging the power of the K-drama format to present a city that can provide a stunning backdrop to everyone’s personal stories. We were delighted to welcome Park Shin-hye and Park Hyung-sik to Dubai to create this powerful film, and we hope viewers are captivated by Dubai just as much as they were. Beyond Korea itself, K-drama has a truly global appeal, and we expect this campaign to resonate in key markets internationally, enhancing Dubai’s attractiveness to audiences around the world.”
Actress Park Shin-hye, who took part in the campaign, shared her enthusiasm for Dubai:
“Everywhere I went, from the desert and Palm Jumeirah to Al Seef, the Dubai Fountain Show, and Burj Khalifa, there was so much to see and do. My time in Dubai was incredibly enjoyable, and it’s such an attractive place that I definitely want to visit again. I hope those who watch the video are inspired to travel to Dubai and create their own unique experiences and cherished memories.”
Actor Park Hyung-sik also reflected on his experience:
“My time in Dubai felt like a dream. I was captivated by the towering buildings that glimmered from day to night. The clear skies and the sunset over the endless sea are memories I won’t soon forget. I’m happy and grateful to have experienced the many charms of Dubai.”
The ‘Dubai, Who’s Ready?’ campaign is expected to resonate with a global audience, showcasing the city’s diverse attractions, vibrant culture, and exciting possibilities for travel and adventure.
