Get ready for some serious homeware deals! Dunelm, the beloved retailer known for its affordable and stylish home furnishings, is finally bringing its offerings to the heart of London. Their first Central London store is set to open its doors at Westfield White City on Thursday, November 28th, just in time for Christmas shopping.
This exciting new location will be a haven for home décor enthusiasts, promising ‘quality homewares for all styles, budgets, and tastes.’ The 4,500 square foot space will be packed with festive goodies, including their best-selling Churchgate curtains, classic Dorma bedding, and the vibrant Elements range.
Dunelm is pulling out all the stops for its grand opening. The first 100 shoppers through the door will be greeted with an exclusive goody bag filled with homeware treats. To add to the excitement, 30 golden tickets hidden around the store offer discounts on a variety of homewares.
The store will be organized into dedicated departments for bedding, lighting, furniture, and home accessories, making it easy to navigate and find everything you need to spruce up your home.
The new store is a testament to Dunelm’s growing popularity, with the retailer experiencing a surge in sales and profits. It’s no surprise, considering the love they’ve received online. TikToker Helen Anderson, boasting over 100,000 followers, recently shared a Dunelm haul, declaring, ‘My love for @Dunelm grows with every visit.’
Another creator, Describing Olivia, showcased Dunelm’s Christmas offerings in a video, featuring festive wreaths, cozy cushions, gingerbread-themed glassware, and adorable Christmas tree-themed crockery. Olivia couldn’t hide her excitement, stating she was ‘blown away’ by the selection.
Debbie Drake, Design Director at Dunelm, expressed the brand’s enthusiasm: ‘We’re thrilled to be opening the doors to our London store, offering a fresh shopping experience with design at the forefront. Our new concept store has been carefully curated to inspire our shoppers and provide practical home solutions, all whilst showcasing the very best of the latest homeware trends. We look forward to welcoming the shoppers of London through our doors very soon.’
The Westfield store will create around 20 new jobs and is just the beginning for Dunelm’s expansion in London. They have plans to open even more locations in the capital in the coming months, following the success of their recent openings across the UK.
The arrival of Dunelm in Central London adds to the already vibrant retail scene at Westfield White City. It follows the recent return of fashion and homeware brand Cath Kidston, which reopened its doors at the shopping center last month after closing in June 2023.
With Christmas just around the corner, now is the perfect time to head to Dunelm’s new store and discover the latest homeware trends, festive finds, and unbeatable deals.
