Dusit International, a prominent Thai hotel and property development company, has entered into a strategic partnership with Saigontourist Group, one of Vietnam’s leading multi-service travel corporations. This collaboration, solidified through a Memorandum of Understanding (MOU), aims to significantly boost tourism growth in both Thailand and Vietnam.
The partnership will focus on a multi-pronged approach, encompassing strategic promotions, enhanced services, and the creation of innovative tourism experiences. Dusit International and Saigontourist Group will leverage their combined expertise, knowledge, and best practices to elevate the quality and efficiency of tourism services in both countries.
The collaboration extends beyond service improvements, exploring potential joint hotel development opportunities and promoting each other’s tourism offerings at key events, festivals, and travel fairs. Recognizing the strong existing tourism ties, this partnership promises to solidify and amplify the flow of visitors between the two nations.
Thailand has traditionally been a significant market for Vietnam’s tourism industry, with Saigontourist Group’s extensive network of hotels, resorts, entertainment venues, and conference centers welcoming a considerable number of Thai tourists each year. Conversely, Thailand holds strong appeal for Vietnamese travelers, as evidenced by Saigontourist Travel Service Company organizing trips for approximately 15,400 Vietnamese tourists to Thailand’s popular destinations, including Bangkok, Pattaya, Chiang Mai, and Phuket, where Dusit Hotels and Resorts have a strong presence.
Beyond its expanding global hotel and resort portfolio, Dusit International is a prominent leader in hospitality education. The company operates renowned institutions like Dusit Thani College, The Food School, and Le Cordon Bleu Dusit Culinary School, nurturing top talent for Dusit Hotels and the broader hospitality industry. Recognizing the importance of a skilled workforce, Dusit International and Saigontourist Group will collaborate on educational and training programs to ensure their respective workforces maintain industry-leading standards.
“We are thrilled to partner with Saigontourist Group to solidify tourism ties between Thailand and Vietnam,” stated Mr. Gilles Cretallaz, Chief Operating Officer of Dusit International. “This strategic alliance goes beyond a business agreement, representing a commitment to fostering mutual growth, cultural exchange, and sustainable development in the tourism sector. Our collaboration will undoubtedly lead to new opportunities and innovations, benefiting both our organizations and the tourism industries of Vietnam and Thailand.”
Mr. Truong Duc Hung, General Director of Saigontourist Group, echoed this sentiment, expressing confidence in the partnership’s potential for success. “I believe that through close collaboration and leveraging the growth potential of both groups, we will achieve outstanding success in tourism development, thereby contributing to the socio-economic advancement of both Vietnam and Thailand.”
Dusit’s global reach extends to 301 properties across 18 countries, including 57 under the Dusit Hotels and Resorts brand and 244 luxury villas managed by Elite Havens, Asia’s premier luxury villa rental provider, acquired by Dusit in 2018. In Vietnam, Dusit operates the Dusit Princess Moonrise Beach Resort Phu Quoc and is set to open Dusit Le Palais Tu Hoa in Hanoi next year, further solidifying its presence in the region.
This partnership signifies a commitment to fostering growth, cultural exchange, and sustainable development in the tourism sector between Thailand and Vietnam. With their combined expertise and shared vision, Dusit International and Saigontourist Group are poised to usher in a new era of tourism prosperity for both nations.
