To invigorate voter participation in the concluding phase of the Lok Sabha elections on May 25, the Election Commission has strategically leveraged the popular Lapataa Ladies trend. Through a recent post on its official social media platform, the EC has shared an image featuring the lead characters from Kiran Rao’s Lapataa Ladies, emblazoned with the exhortation “Let’s go to vote.”
The post ingeniously adapts a scene from Lapataa Ladies, where the male protagonist urges his wife to express herself in English before professing his love for her. In the EC’s adaptation, the protagonist encourages his wife to “go to vote.” This creative alteration underscores the Commission’s commitment to increasing voter turnout and ensuring a robust electoral process.
The Election Commission’s adoption of the Lapataa Ladies trend showcases its understanding of the power of popular culture in shaping public discourse. By tapping into the film’s widespread appeal and relatable characters, the EC effectively connects with voters and motivates them to participate in the electoral process.
