The Moncler City of Genius event in Shanghai buzzed with excitement, showcasing the latest in fashion innovation. Amidst a star-studded lineup featuring Nigo, Rick Owens, and Donald Glover, one name stood out: Edward Enninful. This renowned fashion personality, formerly the editor-in-chief of British Vogue and a longtime advisor to the publication, made his debut as a designer for Moncler.
Enninful, who began his career as a model at the tender age of 16 and rose to become fashion director at the influential magazine i-D, has always been a key figure in shaping the world of fashion. His journey from stylist to designer is an intriguing one, and he reveals his motivations in a candid conversation.
The Moncler collaboration came about after Enninful stepped down from his role at British Vogue. He had long admired Moncler and its innovative approach to collaborations, seeing them as a force pushing fashion boundaries. He was ready for a new challenge and embraced the opportunity to create something entirely new.
Enninful’s design ethos is deeply personal. He infuses his own identity into his work, choosing to name his debut collection EE72, a combination of his initials and his birth year. This collection is a reflection of his aesthetic, rooted in the signature black hues he’s known for and drawing inspiration from classic shapes and textures.
His vision extends beyond traditional outerwear, encompassing a complete wardrobe designed for extreme weather conditions. Enninful imagines a woman equipped to face snowstorms, sandstorms, and strong winds, yet still radiating elegance and sophistication. He combines technical fabrics with luxurious details, creating pieces that are both functional and fashionable.
Enninful’s design journey demonstrates a natural transition from a career of styling to creating. It’s evident that his eye for detail and understanding of fashion trends translate seamlessly into his designs. He emphasizes the importance of creating timeless pieces, ensuring that his collection will stand the test of time.
As Enninful ventures into this new chapter of his career, he’s excited to see how his designs are interpreted and styled by others. His passion for fashion shines through, inviting the world to embrace his vision and experience the beauty of his debut collection.
