Elon Musk’s social media platform X, formerly known as Twitter, has taken a drastic step in response to what it claims is a coordinated advertising boycott. The company has filed a lawsuit in Texas against multiple major companies, alleging a conspiracy to damage X’s revenue.
The lawsuit names several prominent entities, including the Global Alliance for Responsible Media (GARM), the World Federation of Advertisers (WFA), Unilever, and Danish renewable energy company Orsted. X accuses these companies of unlawfully colluding to boycott the platform, resulting in significant financial losses.
Elon Musk, the CEO of X and other companies like SpaceX and Tesla, has been vocal about the boycott, stating that he attempted to resolve the situation peacefully for two years but has now declared ‘war’ on the advertisers. He encouraged brands that had been targeted by the boycott to file lawsuits in every country where they experienced a decline in revenue.
X CEO Linda Yaccarino has emphasized the negative impact of the advertising boycott on free speech, highlighting the importance of a free and open platform for communication. She maintains that the lawsuit is necessary to address the financial and operational damages suffered by X as a result of the alleged conspiracy.
The lawsuit represents a significant escalation in the ongoing tension between X and major advertisers. It remains to be seen how this legal battle will unfold and what impact it will have on the future of X and its relationship with advertisers.
