Emirates is making its inaugural appearance as the Official Airline Partner of The Championships, Wimbledon, from July 1 to 14 at The All England Lawn Tennis Club. The airline promises to deliver top-tier action throughout the event, and to celebrate this milestone, Emirates has unveiled a distinctive A380 livery adorned with the iconic Wimbledon logo positioned between dynamic silhouettes in motion. This special design will generate excitement as the aircraft touches down at London Heathrow on July 1, signaling the commencement of the third Grand Slam tournament of the year. The unique decal will adorn the A380 throughout The Championships, with flights scheduled to key destinations including London Heathrow, Manchester, Washington D.C., Paris, New York (JFK), Casablanca, Zurich, Brisbane, Barcelona, and Perth.
Sir Tim Clark, President Emirates Airline, expressed his enthusiasm for the partnership: “Wimbledon is one of the most prestigious events on the global sports calendar and we’re thrilled to celebrate our first year as the Official Airline Partner. We have a unique opportunity to strengthen our enduring connection with tennis fans, including the many amongst our global customers. In our debut year of partnering with Wimbledon, our message to tennis fans will be big and bold. We look forward to showcasing some of the iconic Wimbledon experiences to our customers onboard, and also to bringing our renowned Emirates brand experience to The Championships at The All England Tennis Club.”
Emirates will showcase its renowned hospitality at The Championships, presenting a diverse range of activities to delight fans of every age. At the All England Club, Emirates will activate its sponsorship with the “Emirates Experience” stand, featuring interactive experiences and exclusive giveaways, including a chance to win a holiday to Dubai with Emirates Holidays. Young tennis enthusiasts can engage in Roblox’s ‘Wimbleworld,’ featuring Emirates-branded tennis courts and obstacle courses.
Onboard, Emirates will serve “a taste of The Championships” to passengers flying to and from the UK in July. Economy and Premium Economy Class passengers will enjoy cream cheese mousse, strawberry compote, hazelnut streusel, and strawberry cheesecake. First and Business Class passengers will indulge in strawberries and cream, pastries, and lemon strawberry cupcakes with a Championships logo dessert topper. Bespoke Pimms cocktails will be served in the iconic A380 Onboard Lounge. Passengers will notice branded beverage coasters and headrests across cabins. First Class passengers flying from Dubai to the UK will also receive Emirates-branded Wimbledon 2024 towels from Christy, the Official Towel Supplier of The Championships.
Fans can purchase exclusive event memorabilia from Emirates Official Store, including Christy Towels, A380 “Wimbledon” aircraft models, performance apparel, headwear, and other merchandise. Emirates will screen live Wimbledon matches in its dedicated Emirates Lounges in Dubai and the UK, as well as on its in-flight entertainment system, ice. The airline will also feature Wimbledon’s official film and other tennis documentaries on Sport24 and Sport24 Extra channels.
As the Official Airline and Premier Partner of the ATP World Tour, Emirates sponsors all four Grand Slams and 60 other tournaments annually, showcasing its brand prominently at Wimbledon and other ATP events. In the UK, Emirates partners with Arsenal FC, the Emirates FA Cup, Lancashire Cricket Club, Emirates Old Trafford, and the Emirates Great Britain SailGP Team. Emirates operates 133 weekly flights to the UK from seven gateways using a mix of A380 and Boeing 777 aircraft. Starting November 4, 2024, Emirates will resume daily A350 service to Edinburgh.
