This Milan Fashion Week season felt a little different. Giorgio Armani, the legendary designer, opted to skip the Italian capital and instead make a grand entrance in New York City in October. This move marks a dual celebration – Armani’s 90th birthday and the opening of the brand’s new flagship store on Madison Avenue.
While Giorgio Armani takes the stage in New York, his younger sibling, Emporio Armani, presented its Summer 2025 collection in Milan, radiating an effortless, youthful energy. The collection is a vibrant mix of hats, dresses, shorts, wide-leg trousers, and low-heeled shoes, all embodying the brand’s signature relaxed elegance. Even the evening wear maintains this carefree spirit, prioritizing comfort and style over ostentation.
Emporio Armani’s timeless elegance, a hallmark of the brand and the designer who revolutionized fashion in the late 20th century, feels fresh and unburdened in this collection. Ultra-embellished trousers and dresses in balloon or off-the-shoulder styles, boasting a kaleidoscope of colors, flow effortlessly around the body, leaving a sense of freedom and movement. Sleeveless blouses and vibrant tweed jackets in shades of pink and royal blue complete the ensemble, creating a collection that is both playful and sophisticated.
