Ennismore, a rapidly growing lifestyle and leisure hospitality company, and Our Habitas, a sustainability-focused hospitality brand, have announced a strategic partnership. This alliance marks a significant step for both companies, as Ennismore will assume management and growth responsibilities for Our Habitas, effectively integrating it into Ennismore’s global network of entrepreneurial, founder-led brands.
Founded by entrepreneur Oliver Ripley in 2016, Our Habitas is dedicated to fostering human connection and empowering local communities through unique hospitality experiences. The brand currently operates ten culturally significant resorts in breathtaking locations across four continents, including Tulum, Mexico; AlUla, Saudi Arabia; Atacama, Chile; and the Kalahari Desert, Namibia. With several projects underway, notably in Saudi Arabia, the brand plans to expand further into Asia, solidifying its global presence.
As a leader in experiential luxury hospitality, Our Habitas redefines modern luxury by offering destinations for like-minded travelers seeking connection, inspiration, and a brighter future. Each property embodies the brand’s core values: music, wellness, art, adventure, food, learning, and giving back, all while harmoniously blending with the natural environment, embodying what Our Habitas terms ‘Luxury for the Soul.’
Ennismore’s extensive expertise in hospitality lifestyle brands will provide Our Habitas with enhanced global growth opportunities and operational excellence. Additionally, Our Habitas will leverage Accor’s global platforms through Ennismore. Founder Oliver Ripley will continue to oversee the brand’s creative vision and contribute to its global expansion.
Over the years, Our Habitas has attracted significant investment from global players, including PIF, Starwood Capital, Barry Sternlicht, Maurice Salem, and Travis Kalanick, all of whom support the brand’s mission to revolutionize the hospitality industry.
Sébastien Bazin, Chairman & CEO of Accor & Executive Chairman of Ennismore, commented: “Our Habitas has created a unique niche in luxury hospitality, offering stunning destinations to passionate travelers seeking a lifetime adventure, full of memorable moments and unexpected discoveries. Its crafted positioning will perfectly fit with our Ennismore collective and effortlessly match our lifestyle and tailor-made approach to hospitality. We are also thrilled to join forces alongside seasoned investors who are important and long-standing partners for Accor and Ennismore, and eager to accelerate Our Habitas’ growth in the coming years.”
Oliver Ripley, Co-Founder & CEO and Maurice Salem, Chairman of Our Habitas, said: “We are excited to partner with Ennismore as we enter the next phase of our growth and our mission to continue to disrupt the hospitality industry. Ennismore’s entrepreneurial approach, global footprint, combined with their extensive operational expertise make them the ideal partner for Our Habitas to continue its trajectory as a global leader in experiential hospitality.”
Sharan Pasricha, Founder & co-CEO and Gaurav Bhushan, co-CEO of Ennismore, said: “Lifestyle brands are rooted in the vision of their founder, and we are delighted to welcome Our Habitas, a globally renowned founder-built brand, to Ennismore. We look forward to working with Oliver Ripley to take this incredible, unique, and innovative brand he has built over the last ten years to exciting new destinations and markets, as well as provide our operational expertise and oversight. Our Habitas is rooted in creativity and purpose that will stand the test of time, and we look forward to cementing its reputation as an iconic global brand.”
