Erin Beatty, the force behind Rentrayage, is experiencing a shift in her professional outlook. In a Zoom call from her Connecticut home, she confessed, “I’ve discovered that my interest in fashion… doesn’t exist.” This revelation sparked a period of introspection for Beatty, who has dedicated her life to the industry. She questioned her motivations and ultimately realized her true passion lies in creating clothing that resonates with women and stands the test of time.
This shift is evident in her latest collection, where denim takes center stage. Beatty’s affinity for denim stems from its inherent durability and the sense of connection it fosters. She sees denim as a fabric that ages gracefully, becoming more cherished with each wear.
This season, Beatty’s denim pieces are a testament to her evolving design philosophy. She introduces a cream-colored denim, a departure from traditional blues, and uses it to craft a variety of versatile garments. The denim jacket features darts at the waist for a flattering fit and a touch of elegance, while the A-line circle skirt exudes femininity and comfort. Her new workwear-inspired trousers boast a high waist and a clean flat front, offering both style and functionality. A playful twist on the classic ’90s maxi denim skirt is achieved by transforming the triangular inset into a curved one, seamlessly following the body’s contours.
Beyond denim, Beatty’s signature collage aesthetic shines through in her other creations. A vintage graphic T-shirt is given a unique touch with the addition of crocheted doilies, while a half-zip sweatshirt incorporates a striking floral fabric inset. Another sweatshirt boasts princess seams for a tailored fit and contrasting balloon sleeves for a touch of whimsy. A polka-dot slipdress, a timeless piece according to Beatty, is adorned with delicate lace trim at the v-neck and side seams, ensuring it remains a wardrobe staple for years to come.
Beatty’s journey reflects a growing movement in the fashion world that values quality, longevity, and sustainability. Her latest collection is not just about clothing; it’s a testament to her evolving understanding of the power of well-made garments and their ability to connect with women on a deeper level.
