Watching my grandmother’s meticulous skincare routine, I was struck by the layers of thick cream she applied to her face and décolleté. “This takes care of everything,” she would assure me. This memory resurfaced as I arrived at the Suryagarh Palace in Jaisalmer for the unveiling of Estée Lauder’s new Re-Nutriv skincare range – the Re-Nutriv Ultimate Diamond Collection. It’s a testament to how far we’ve come from the one-cold-cream-fixes-all approach.
In the unforgiving summer heat of Rajasthan, I found myself evading the sun at every turn, my relentless efforts a reflection of our collective desire to preserve our skin. The two-day launch event immersed us in a world of wellness that extended beyond aesthetics, with calming sound baths, hydrating facials, and healthy breakfasts reinforcing the idea that longevity is no longer confined to wellbeing, but a relevant concept in skincare as well.
Longevity Skin Science and Estée Lauder’s Innovation
“I think longevity skin science is the future of skincare – especially as we’re thinking about having healthier, longer lives, wellness, and being more mindful,” noted Jennifer Palmer, Senior Vice President, Global Skincare & Brand Scientific Authority Strategy at Estée Lauder. She highlighted the relevance of the soft cream texture in India, citing its fast absorption and nourishing properties.
Palmer explained that sirtuins, often referred to as “longevity hormones,” play a crucial role in protecting and maintaining skin on a cellular level. The Re-Nutriv range is designed to help switch sirtuins back on, promoting skin longevity and radiance.
My Experience with the Re-Nutriv Range
I sampled two products from the range: the Re-Nutriv Ultimate Diamond Transformative Brilliance Serum and the Re-Nutriv Ultimate Lift Regenerating Youth Creme Rich. The thick, luxurious textures were effortlessly absorbed into my skin. Palmer emphasized the importance of creating products with both scientific efficacy and a luxurious feel, ensuring that consumers would enjoy using them daily.
The Convergence of Wellness and Beauty
The gradual merging of wellness and beauty is evident in the understanding that both begin from within. The Re-Nutriv range embraces this holistic approach, addressing the skin’s needs while acknowledging the interplay between inner and outer well-being.
