Etihad Airways has taken a significant step towards enhancing the travel experience for its guests by introducing new features and improvements to its digital platforms. The airline has revamped both its website, etihad.com, and its mobile app, focusing on personalization, convenience, and seamless interactions for travelers.
Tailored Solutions for Global Travelers:
The latest updates bring region-specific payment solutions, catering to the diverse needs of Etihad’s global customer base. Travelers in key markets like India and Europe can now utilize popular local payment methods, making transactions smoother and more accessible.
Empowering Self-Service:
Etihad has significantly expanded self-service functionalities, empowering travelers to manage their bookings with ease. Improved tools allow for effortless modifications, ensuring a streamlined and hassle-free experience.
Enhanced Loyalty Program Benefits:
For frequent flyers, Etihad has enhanced its loyalty program, Etihad Guest, making it easier than ever to redeem miles for flights and upgrades. This added value further incentivizes customer loyalty and rewards frequent travelers for their continued support.
A User-Friendly Interface:
The updated platforms boast a more intuitive booking interface, incorporating features like calendar-based fare searches and support for multiple languages. Notably, Indian travelers can now enjoy the convenience of using Hindi language support and benefit from a dedicated fare calendar, simplifying the process of finding the best travel deals.
A Commitment to Innovation:
These region-specific enhancements highlight Etihad’s dedication to understanding and catering to the unique needs of its diverse customer base. The airline is committed to delivering a tailored and personalized experience that resonates with each traveler.
Looking Towards the Future:
Etihad’s digital transformation is not limited to these latest updates. The airline plans to further enhance the passenger experience with upcoming upgrades to the check-in process and the delivery of more timely and precise travel updates. These future enhancements aim to make every stage of the journey, from booking to arrival, smoother and more convenient.
A Digital-First Approach:
Frank Meyer, Chief Digital Officer at Etihad Airways, stated, “Our commitment to digital innovation is unwavering. By continuously refining our digital touchpoints, we’ve been able to rapidly implement enhancements that directly benefit our customers. This agile approach allows us to stay at the forefront of the competitive airline industry and consistently exceed passenger expectations.”
Driving Customer Engagement and Growth:
Arik De, Chief Revenue and Commercial Officer at Etihad Airways, added, “The growth in our digital channels has been remarkable, with online direct sales increasing significantly across our key markets. The close collaboration between our Commercial and Digital Technology teams has enabled us to rapidly deliver solutions that our customers want. These enhancements are driving higher customer engagement and growing ancillary revenue through a more personalized booking experience.”
A Robust Digital Infrastructure:
Behind these customer-focused upgrades, Etihad has invested in a robust digital infrastructure, equipped with advanced tools and optimized processes. This enables the airline to roll out approximately four updates per week, totaling 160 releases across web and mobile platforms so far this year. This commitment to continuous improvement ensures that Etihad remains responsive to customer feedback and can swiftly introduce new features and enhancements.
By embracing digital innovation and prioritizing customer needs, Etihad Airways is redefining the travel experience, making it more personalized, convenient, and enjoyable for every traveler. The airline’s dedication to continuous improvement ensures that it will continue to lead the way in the digital travel space.
