Marco De Vincenzo, the creative director of Etro, has unveiled a new collection that embraces a conscious and curated approach to fashion. Recognizing the growing concern for overconsumption and the appeal of a less-is-more philosophy, De Vincenzo has opted for a streamlined presentation, showcasing a mere 15 looks. This deliberate choice reflects a shift towards sustainable practices, prioritizing quality over quantity.
The collection serves as a celebration of Etro’s iconic heritage prints, meticulously crafted from a single fluid silk-viscose twill. De Vincenzo’s vision revolves around a relaxed and comfortable aesthetic, drawing inspiration from the ease of pajamas. Silhouettes are loose yet meticulously crafted, offering a sense of fluidity and effortless elegance.
The collection features a concise uniform wardrobe, encompassing an unstructured blazer, trousers, Bermuda shorts, two distinct shirt styles, and a duster. The design emphasizes versatility, allowing for easy mixing and matching of patterns. Each piece is designed for effortless travel, making it ideal for those seeking a stylish and practical wardrobe.
The lookbook, shot in a flat brimming with patterns, seamlessly blends Etro’s heritage motifs with De Vincenzo’s signature kinetic flair. New colors infuse the classic designs, creating a fresh and vibrant aesthetic. De Vincenzo explains, “It’s patterns against patterns, almost Baroque.” He envisions an “Etro lifestyle” where the wearer’s environment and clothing intertwine, creating a harmonious and immersive experience.
Ultimately, De Vincenzo seeks to cater to the “Etro gang”, those who appreciate the brand’s timeless prints and seek to expand their collections. This collection embodies a conscious and sophisticated approach to fashion, prioritizing quality, sustainability, and a timeless aesthetic.
