The European Commission is actively investigating the potential impact of TikTok Lite’s rewards program on the mental well-being of its users, particularly among young audiences. In response to concerns raised by the Commission, TikTok has submitted a comprehensive report assessing the risks associated with the program.
The Commission had previously expressed reservations about the program, citing the potential for excessive app usage and negative psychological outcomes, particularly among children. In light of these concerns, the Commission requested detailed information from TikTok regarding the rewards scheme’s mechanics and its potential impact on mental health. TikTok has until Tuesday to provide this information.
Beyond the rewards program inquiry, the Commission has also initiated a broader investigation into TikTok’s compliance with the recently enacted Digital Services Act (DSA). The DSA imposes specific obligations on large online platforms to assess and mitigate potential systemic risks. As part of this investigation, the Commission will thoroughly examine TikTok’s risk assessment and risk mitigation practices.
Concerns about TikTok Lite’s rewards program have been raised in both Spain and France, where the app was recently launched. The program incentivizes adult users to spend extended periods on the platform by offering points that can be redeemed for various rewards. However, the Commission is concerned about the potential for this scheme to encourage compulsive app usage and exacerbate mental health issues.
In a statement, the social media giant emphasized that the rewards program is not accessible to minors and that there is a daily cap on the number of videos that can be watched to earn rewards. TikTok expressed disappointment with the Commission’s decision to investigate the program, maintaining that it meets all necessary requirements and safeguards.
The Commission’s investigation into TikTok Lite’s rewards program underscores its commitment to protecting users, particularly young people, from potential online harms. If TikTok is found to be in violation of its risk assessment and risk mitigation obligations under the DSA, the company could face significant penalties, including fines of up to 6% of its global annual revenue.
