Evan Mock, renowned for his acting prowess in “Gossip Girl” and skateboarding expertise, has garnered attention for his ever-evolving hair transformations. From vibrant neon pink and green to electric blue, Mock has fearlessly experimented with his locks, even sporting his natural black mane in a longer style. His bold hairstyles have captivated fashion enthusiasts, including singer-songwriter Frank Ocean, who was drawn to Mock’s neon pink hair.
Mock’s hair journey began in 2018 when he decided to shave his head after 15 years. “I might as well make my hair some color instead of just [bleaching] it,” he thought. Today, he considers his hair an integral part of his identity.
Mock’s connection to color extends beyond his hair to his Hawaiian heritage. His recent return to a blonde buzz cut, his signature style, not only reflects his adventurous spirit but also signifies his latest collaboration with Maui Jim.
Growing up on the shores of Oahu, Mock’s passion for surfing and the beach instilled in him a deep appreciation for quality eyewear. Maui Jim has been a constant in his life, a brand that resonates with his Hawaiian roots. As the global brand ambassador for Maui Jim, he feels a sense of homecoming.
“It was just around. My grandfather had them, my father had them, that’s why the project became interesting to me,” shares Mock. His collaboration with the Hawaiian brand encompasses three facets: the “Color You Can Feel” campaign, the launch of ‘Ekahi (“one” in Hawaiian), the first collection of the sunglasses brand under Kering Eyewear, and the “Maui Strong Fund” of the Hawaiian Community Foundation to support their island community from devastating wildfires in Lahaina.
“It’s not just about sunglasses, it’s what you get when you put them on. Colors are vibrating. Watch the sunset and tell me what you feel,” shares Mock about his collaboration with Maui Jim as their global ambassador. The campaign’s fashion film invites wearers to experience a deeper, more vibrant connection with the world around them.
The ‘Ekahi collection, featured in the “Color You Can Feel” campaign, showcases three innovative lens materials: MauiPure, MauiBrilliant, and SuperThin Glass. These materials are engineered to cater to diverse open-air activities and preferences, from athletic pursuits to style-driven Gen-Z trends. The PolarizedPlus2 lenses offer innovative prescription technology, protecting eyes from the sun’s glare and UV radiation.
This 15-piece collection features designs inspired by Hawaiian concepts and elements that tie into Maui Jim’s identity. The Wavy Pattern pays homage to the ocean’s rhythm, the Hawaiian Native Pattern draws inspiration from traditional textile motifs, and the Slash takes its cue from the brand’s script logo. Each piece is a tribute to the island’s culture and an “invitation to experience the richness of color and clarity through state-of-the-art lens materials” designed for every outdoor enthusiast’s lifestyle.
