Simplotel, a global provider of hotel technology solutions, announced that Evolve Back Resorts has reached a major milestone: 10% of its total occupancy now comes from direct bookings powered by Simplotel’s Hotel E-commerce platform. Evolve Back Resorts, renowned for its boutique experiential resorts in India and Botswana, partnered with Simplotel to increase their online visibility and drive direct bookings.
Thomas Ramapuram, Director of Sales at Evolve Back Resorts, shared, “We regularly met the Simplotel team at industry events. Each interaction was an opportunity to learn about boosting direct bookings. While satisfied with our previous vendor, we recognized Simplotel’s potential to increase our revenues. We’re thrilled to have made the switch.”
Ramapuram further emphasized the positive impact of the partnership, stating, “Our direct bookings have quadrupled since then. Our brand website generates a remarkable 10% of direct bookings from the total occupancy. As we offer a luxury product, we understand that a majority of our bookings will always come through offline channels. Recently, we had an exceptional instance where a guest made a Rs 10-lakh booking through our brand website. This surprised me because Indians are generally hesitant about online transactions. This event showcased the strong brand credibility we’ve built over the past three decades and the direct-booking technology that Simplotel has provided.”
Tarun Goyal, Founder & CEO of Simplotel, expressed his delight, “Evolve Back Resorts is a highly responsive customer. We are extremely pleased to witness their growth alongside us and achieve such impressive numbers.”
