The Experiential Planner, a leading platform for the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry, has announced a strategic partnership with the International Congress and Convention Association – Middle East Chapter (ICCA ME). This collaboration represents a significant development in the progress of both organizations, focusing on promoting innovation, excellence, and international cooperation in the global MICE and Convention sectors.
ICCA, a premier global community and knowledge center for the international association meetings industry, consists of over 1,100 member companies and organizations from nearly 100 countries. With a history of 55 years, ICCA has played a crucial role in providing unmatched data, communication avenues, and business growth opportunities to its members.
The Experiential Planner will work with ICCA to promote the 63rd ICCA Congress, ICCASkills, and other ICCA activities, utilizing their expertise in the Business Events industry to boost visibility, reach, and engagement. This partnership will focus on enhancing ICCA’s profile and promotional efforts in the Middle East, with a particular emphasis on the Middle East, India, and Africa.
In this strategic alliance, ICCA ME will also take an essential role in advising and contributing to the leadership sessions at the Experiential Planner Expo 2024 (EPEX), the annual trade show hosted by EP.
Karishma Hundalani, Director of Experiential Planner, expressed her enthusiasm about the partnership, stating, “ICCA is an extremely established and reputed association for MICE and Convention industry, and as EPEX evolves into the quintessential trade show for the MICE and Convention industry, we are delighted to start our partnership with ICCA and invite top association representatives to the show in the forthcoming years.”
Anju Gomes, Director of ICCA ME, also shared her thoughts on the collaboration, stating, “We are excited to partner with Experiential Planner, a leading platform for industry professionals in the MICE and Events sector. This partnership underscores our commitment to fostering collaboration and driving innovation within the global events industry. We look forward to a fruitful partnership that will benefit our members and the industry at large.”
EPEX 2024 is set to be a standout event, with more than 100 local and international exhibitors and over 250 MICE, event, and wedding planners participating in carefully tailored B2B and networking sessions. The expo will feature a series of curated sessions, workshops, and networking opportunities, offering a distinct platform for industry professionals to acquire key insights, broaden their networks, and enhance their skills.
The Experiential Planner Expo (EPEX) is the premier event hosted by Experiential Planner (EP), dedicated to uniting key players in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings sectors. Renowned as the leading MICE & Weddings exhibition in the area, EPEX offers a vibrant forum for professionals to network, collaborate, and discover fresh opportunities.
EPEX 2024 is set to be an extraordinary gathering, hosting over 100 exhibitors from both local and international markets, who will interact with more than 250 planners from the MICE, events, and weddings industries through tailored B2B and networking sessions. Centered on innovation, excellence, and global cooperation, EPEX 2024 will highlight the latest trends, foster strategic alliances, and promote growth for all attendees.
Participants at EPEX 2024 will encounter a wide array of exhibitors, including destination tourism boards, convention bureaus, hospitality brands, DMCs, and suppliers. These exhibitors will provide valuable insights, solutions, and opportunities to improve their event planning projects abroad.
EPEX 2024 also features an assortment of curated sessions, workshops, and networking opportunities, enabling industry professionals to gain crucial knowledge, broaden their networks, and enhance their skills.