While neutral tones like brown, navy, and black remain staples for fall, the Fall/Winter 2024-25 season showcases a surprising twist—color combinations that seamlessly transition from summer to winter. While classic designs like coats, heritage checks, and tailoring are present, playful dresses, sheer fabrics, and pieces that feel equally appropriate in August or November are making a statement. This versatility in dressing is largely driven by the season’s color palette.
For instance, Prada’s spring-wedding-ready pink ribbon dress and Chloé’s rose, buttermilk, and powder blue ruffled chiffon dress embody the shift towards colors that transcend seasonal boundaries. This shift is evident in the styling as well, with brands like Prada and Miu Miu experimenting with bold, unexpected color pairings. However, a common thread across all four fashion capitals is the use of monochromatic looks.
Rich khaki is gaining prominence, appearing head-to-toe in collections by Ferragamo, Gucci, Burberry, and Bottega Veneta. This color’s potential has caught the eye of buyers and high street brands, with its presence becoming increasingly visible in retail settings. If you’re tempted to embrace more color beyond black and navy from fall to spring, explore these key color trends of Fall/Winter 2024:
1.
Khaki Green: A Sophisticated Statement
Ferragamo, Gucci, Burberry, and Bottega Veneta highlight rich, earthy khaki green hues. While khaki often conjures up images of utility jackets and cargo pants, this season’s khaki is more elegant and refined, manifesting in peacoats, silk dresses, and sheer garments in shades of olive, moss, and deep khaki. The PANTONE® Color Trend Report, released after London Fashion Week, features “Iguana” as one of its top colors, describing it as a “versatile, arboreal green that shows gratitude for nature.”
2.
Pink: A Pop of Color for Winter
While pink might not be the first color that comes to mind for winter, designers are clearly smitten. However, this season’s pink is not the saccharine Barbiecore we saw earlier. Think soft, muted tones as seen in Chloé, Prada, and Chanel. Look out for all-pink looks in dresses and tailored suits, as well as pants, shirts, and coats featuring pink as an accent color.
3.
Grey: A Mature and Sophisticated Choice
Among the numerous neutral colors, grey stands out as a focal point. Carven, Max Mara, and Michael Kors are just a few examples of brands embracing all-grey looks. A defining trend across the runways is a country style incorporating traditional checks like tweed, herringbone, and Argyle. Chunky grey knits and substantial tailored pieces are key to achieving this mature aesthetic.
4.
Yellow: Warmth from Nature’s Palette
Yellow, a key color in Fall/Winter 2023-24, is likely to continue its popularity this winter. Prada pairs a marigold knit with a grey skirt, while Victoria Beckham, Jacquemus, and Bottega Veneta showcase beautiful applications of soft, buttery tones. The PANTONE® Color Trend Report highlights “Misted Yellow” as a color reflecting the beauty of nature with a subtle, spicy touch.
5.
Blue: A Refreshing Range of Shades
Blue is a perennial favorite in winter collections, but this year, it’s not just about navy and royal blue. Lighter shades like sky blue and cobalt are making their mark. Bottega Veneta presents a vibrant sky blue cocoon coat, while Miu Miu showcases a cobalt blue skirt and shirt. The PANTONE® Color Trend Report features “Starlight Blue” for its elegance and lightness and “Wave Ride” for its tropical ocean blue inspiration.
