The 2024 Democratic National Convention in Chicago was a sea of red, white, and blue, but it was also a vibrant tapestry of personal expression woven through fashion. The convention became a stage for delegates to showcase their identities and values, using clothing as a powerful tool to amplify their messages and celebrate their diverse backgrounds.
One of the most noticeable trends was the abundance of “Brat” paraphernalia, a playful nod to Charli XCX’s viral tweet and a symbol of support for Kamala Harris’s presidential candidacy. Pins and T-shirts emblazoned with the telltale sans-serif “Brat” logo over a chartreuse background were ubiquitous, reflecting the enthusiasm for Harris’s campaign.
The convention also witnessed a wave of “Cat Ladies for Kamala” badges, a direct response to Republican Vice Presidential nominee J.D. Vance’s disparaging comment about “childless cat ladies” leading the country. This playful counter-narrative demonstrated how fashion can be used to challenge political rhetoric and express solidarity with a particular group.
Beyond campaign-related fashion, delegates took pride in representing their home states and communities. The Texan delegation proudly sported Lone Star shirts on the first day, while Minnesota Lieutenant Governor Peggy Flanagan donned a stunning Jamie Okuma dress that honored her Ojibwe heritage.
The ceremonial roll call of states during the convention provided another platform for showcasing regional pride. While the Wisconsin delegation donned cheese hats, delegates from the Northern Mariana Islands proudly wore traditional wreaths called mwarmwars.
Cowboy hats and boots were also a popular choice, adding a touch of Western flair to the convention. These sartorial choices highlighted the diversity of American culture and the importance of representing one’s roots.
Ultimately, the 2024 DNC demonstrated that fashion is not just about aesthetics; it’s a powerful means of communication. From expressing support for political candidates to showcasing regional pride and personal values, delegates used clothing to tell their stories and amplify their messages. The convention served as a vibrant reminder that fashion can be a powerful force in shaping public discourse and promoting a sense of belonging.
