FaZe Clan, a leading gaming organization, and G FUEL, the renowned energy drink for gamers, have announced a revitalized multi-year partnership. This renewed collaboration goes beyond a simple sponsorship deal; it involves a multi-million dollar licensing agreement and a significant equity stake for FaZe Media in G FUEL, further aligning their community-focused values and fostering a deeper partnership. This marks FaZe Media’s first long-term sponsorship deal, reflecting their commitment to building sustainable and impactful relationships within the gaming industry.
FaZe Banks, CEO of FaZe Media and founder of FaZe Clan, expressed excitement about the partnership, stating, “Reuniting with G FUEL is a full circle moment for us.” He emphasizes that this partnership goes beyond a business deal; it’s a revival of the legendary history from the early days of FaZe Clan.
To kick off this renewed collaboration, G FUEL will be the presenting sponsor for the FaZe Clan Subathon, a month-long streaming marathon in September. During the Subathon, the FaZe House will be rebranded as the “FaZe G FUEL House” in a nod to the original NYC FaZe house sponsored by G FUEL in 2014. This Subathon event will set the stage for the revitalized partnership, showcasing the power of user-generated content and the influence of FaZe creators.
Beyond the Subathon, FaZe Media and G FUEL will launch collaborative in-person events and co-branded products throughout the partnership to solidify the synergy between energy drinks and gaming culture. Bryan Crowley, G FUEL CEO, highlights the shared vision, stating, “I’ve always felt that the original G FUEL and FaZe partnership was best-in-class.” He emphasizes the excitement of reigniting this collaboration and deepening the relationship within their diverse community of fans, customers, creators, and partners.
This partnership signifies a strategic focus on content from FaZe’s renewed talent roster, which has been attracting rapidly growing audiences with live streaming viewership tripling in July 2024. The formation of FaZe Media has empowered creators, and after a successful relaunch in April, the brand’s content and community have been revitalized. Partnering with G FUEL aims to further this reinvigoration by avoiding corporate branding and prioritizing authentic, organic creativity from the talent.
G FUEL has a proven track record of successful creator partnerships, crafting authentic, trend-setting formulas for gaming culture enthusiasts. This collaboration builds upon a celebrated lineup of influencer-driven creations, including hits like Jynxzi, PewDiePie, Ninja, Butters, FaZe Rug, and more, paving the way for future product launches and giveaways.
As an early adopter, G FUEL continues to be a leader in providing communities with the best products, collectibles, and experiences for pop culture, gaming, and lifestyle enthusiasts. With FaZe’s renewed focus on returning to its roots, reuniting with G FUEL is a natural step in reviving the true meaning of FaZe.
