After a successful partnership with Marlboro for decades, Ferrari bid farewell in 2011 due to regulations banning tobacco sponsorship in international motorsport. Following a brief period without a title sponsor, Ferrari has now joined forces with HP in a long-term, multi-year deal. This strategic alliance not only provides financial support for Scuderia Ferrari but also aligns with both companies’ core values. HP will play a significant role in equipping Ferrari with state-of-the-art technology, including computers, printers, and conferencing solutions. The partnership extends beyond Formula 1, encompassing Ferrari’s F1 Academy and E Sports initiatives. Ferrari CEO Benedetto Vigna emphasized the shared commitment to innovation and progress, both on the racetrack and beyond. HP CEO Enrique Lores echoed this sentiment, highlighting the potential for collaboration and the synergy between their respective brands. The deal marks a new chapter for Ferrari, as it seeks to continue its legacy of success with the support of a global technology leader.
Ferrari Partners with HP in a Multi-Year Deal
