Scuderia Ferrari, Formula One’s iconic team, has entered into a partnership with Hewlett-Packard (HP). This alliance is expected to be as lucrative as Red Bull’s current agreement with Oracle, reportedly worth around $500 million annually.
From 2025 onwards, HP will serve as Ferrari’s new title sponsor, providing a significant financial boost to the Italian team. This investment will be crucial as Ferrari prepares for an eventful season, marked by the arrival of Lewis Hamilton and the implementation of new regulations in 2026.
The partnership with HP aligns with Ferrari’s goal of challenging Red Bull’s dominance in Formula One, not just on the track but also off it. Beyond its commercial value, HP offers technological solutions to its partnered teams. This collaboration could benefit Ferrari in its quest to overcome Red Bull’s current supremacy.
