Ferrari, known for its iconic sports cars, has taken a significant step into the luxury fashion world with the unveiling of its first resort collection. This collection represents a culmination of three years of meticulous work, where patience and awareness were key to achieving credibility in a new arena.
Creative director Rocco Iannone expressed his pride in the collection, emphasizing the complexity of integrating fashion into Ferrari’s brand identity. “Creating fashion means engaging with a complex industrial system, and you cannot expect to integrate it into a reality like Ferrari’s overnight: it requires time, expertise, seriousness, respect and lessons learned,” he explained. This collection, he stated, is not merely a show but a reflection of a dialogue with customers over seven seasons.
The collection, designed to be released in three drops throughout the year, embodies Ferrari’s dedication to innovation and research. A key aspect of this approach is the focus on materials, with the creation of Q-CycleTM, a sustainable yarn derived from recycled tires, used in woven nylon twill and couture-inspired knitwear.
Iannone’s collection reflects the wardrobe of those who embrace Ferrari as a lifestyle. The color palette expands beyond the signature Rosso Corsa, incorporating ecru and white, navy or Klein blue, sage or fir green, and black. The collection features ballerinas and sneakers designed as driving shoes for urban settings, leather incorporated into joggers and blazers, bolts embedded in canvas bags, the iconic Ferrari livery applied to tailored garments, the 7×7 check pattern, anatomical studies, and engine parts transformed into Art Deco style jewelry.
The collection showcases a meticulous attention to detail, reflecting the intricate connection between fashion and the automotive world. It is a testament to a solid, industrialized creative project that embodies the essence of Ferrari – a blend of performance, luxury, and innovation.
