FIFA, the governing body of world football, is reportedly in advanced negotiations with Apple to grant the tech giant exclusive global television rights for a new month-long club tournament set to debut next year. According to the New York Times, the deal, which could be announced as early as this month, is valued at approximately $1 billion. This figure represents a significant reduction from FIFA’s initial estimate of $4 billion but still marks a substantial investment for Apple as it seeks to bolster its streaming business amid intense competition in the industry. If the deal materializes, it would mark a departure from FIFA’s previous practice of selling broadcasting rights on a regional basis. Notably, senior FIFA executives have voiced concerns regarding the potential absence of free-to-air rights, which could restrict access to the tournament for viewers who do not subscribe to Apple TV+. The report further indicates that sponsors have been hesitant to commit to the $150 million sponsorship packages sought by FIFA. The new tournament, featuring 32 participating teams, is scheduled to take place between June 15 and July 13 of next year, a period typically reserved for player rest during the off-season. FIFA has faced criticism from players’ unions for failing to consult them prior to announcing the event. In response to a request for comment, a FIFA spokesperson declined to confirm or deny the ongoing commercial discussions, while Apple chose not to comment.
FIFA Nears Deal with Apple for Exclusive Club Tournament Broadcasting Rights
