Firework, the world’s leading video commerce and engagement platform, announces the launch of Instagram Uploader, a groundbreaking tool that transforms social media content into powerful shoppable video experiences hosted on a brand’s own website. This new feature offers brands and retailers an unprecedented opportunity to harness the power of social media content for enhanced consumer engagement and conversion.
The Instagram Uploader seamlessly integrates Instagram with the Firework business portal, enabling brands to quickly and effortlessly convert existing Instagram stories, posts, and reels into immersive, shoppable video experiences. This tool not only streamlines the content creation process but also gives retailers a new way to repurpose user-generated content from Instagram, breathing new life into existing assets.
‘With Instagram Uploader, we’re transforming social snapshots into shoppable stories, seamlessly blending content with commerce,’ said Vincent Yang, co-founder and president at Firework. ‘It’s not just about bringing your Instagram feed to your website; it’s about unlocking a new era of digital retail where every post is a potential purchase.’
Instagram Uploader addresses a key challenge for brands: the scalability of content creation. With content output at a premium, this solution allows retailers to multiply the fruits of their efforts, repurposing existing content in a way that directly ties to conversion—by making it shoppable. Meanwhile, the infusion of social content on brand websites helps immediately elevate the customer experience.
Available now, the Instagram Uploader is poised to become an essential tool for brands looking to increase conversion and growth by turning viewable content into shoppable opportunities. This announcement underscores Firework’s position as a pioneer in the digital retail space, helping brands blend content with commerce to engage and convert audiences like never before.
