In a landmark partnership, First Horizon Bank has become the first naming rights partner for the Greensboro Coliseum, a historic venue celebrating its 65th year. This multi-year agreement, brokered by Oak View Group (OVG), which manages and operates the Greensboro Coliseum Complex, officially renames the venue as the First Horizon Coliseum. While specific terms of the agreement remain undisclosed, it marks a significant milestone for both the venue and the bank.
Greensboro Mayor Nancy Vaughan expressed her enthusiasm for the partnership, stating, “We are thrilled to welcome First Horizon Bank, a fantastic community and business partner here in Greensboro, as our naming rights partner at the Coliseum.” She lauded OVG’s role in attracting and securing First Horizon as the first naming rights partner in the Coliseum’s history, highlighting the venue’s potential to be a top entertainment destination and a valuable asset for the community.
Todd Williams, Triad Market President of First Horizon Bank, shared the bank’s pride in being part of this historic moment. “We are thrilled to unveil the new name for this historic coliseum which marks the beginning of an exciting chapter for First Horizon Bank and our community.” He emphasized the Coliseum’s legacy as a symbol of unity, culture, and sports for generations, and expressed confidence that the new era will bring even more memorable moments and opportunities.
The partnership is expected to bring numerous benefits, including national recognition for the Coliseum. Scott Johnson, Oak View Group’s General Manager of First Horizon Coliseum, highlighted the naming rights’ role in enhancing the venue’s profile and appeal. He stated, “The addition of a naming rights partner greatly enhances the Coliseum’s profile and appeal on a national level.” Johnson further emphasized the bank’s commitment to the community and expressed anticipation for collaborations on marketing initiatives that will benefit both the bank and the Coliseum.
OVG officials echoed the excitement surrounding the partnership. Greg O’Dell, President of Venue Management at Oak View Group, stated, “Securing a naming rights partner was a top priority in our first year in Greensboro.” He shared his vision for the future, emphasizing the pursuit of new opportunities that will generate excitement and create indelible moments for the iconic venue.
Dan Griffis, President of Global Partnerships at Oak View Group, further emphasized the significance of naming rights partnerships in building brand identity and fostering fan loyalty. He described the partnership with First Horizon Bank as a true collaboration, connecting a world-class brand with a world-class property.
First Horizon Corp., with $82.2 billion in assets as of June 30, 2024, is a leading regional financial services company headquartered in Memphis, TN. The bank operates in 12 states across the southern U.S., offering a range of financial services, including commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking.
Oak View Group (OVG), founded by Tim Leiweke and Irving Azoff in 2015, is a global leader in live experience venue development, management, and premium hospitality services. OVG is known for its commitment to delivering world-class experiences across various entertainment sectors, including arenas, stadiums, convention centers, music festivals, and performing arts centers. The company has a strong track record of developing major new venues across four continents.
This new partnership between First Horizon Bank and the Greensboro Coliseum signifies a shared commitment to fostering vibrant communities and creating memorable experiences for everyone. The future looks bright for the newly named First Horizon Coliseum as it enters a new chapter, promising to continue its legacy as a hub for entertainment and community engagement in Greensboro.
