A Bengaluru resident’s recent experience with Flipkart’s lightning-fast delivery service has taken the internet by storm. Sunny R Gupta, a resident of the city, shared on X (formerly Twitter) that he received his laptop just 13 minutes after placing the order through Flipkart Minutes, the e-commerce giant’s new quick delivery service. The astonishing speed of the delivery captivated social media users, resulting in Gupta’s post going viral.
As a gesture of appreciation for the buzz surrounding his post, Flipkart surprised Gupta with a special gift. However, Gupta was quick to clarify that his posts were not part of any marketing campaign. In a follow-up post on August 25th, he emphasized that his posts were a genuine reflection of his surprise and excitement.
Gupta’s experience highlights the growing popularity of quick delivery services in India. Flipkart Minutes, launched in August in select parts of Bengaluru, is utilizing introductory discounts to attract customers and build loyalty. This strategy is common among new entrants in the market, including Open Network for Digital Commerce (ONDC), Amazon, Ola, and Swiggy.
Analysts at UBS have reported that products on Flipkart Minutes are priced approximately 10 percent lower than those on Blinkit, the current market leader in quick delivery. This competitive pricing suggests that Flipkart is aggressively vying for market share in this rapidly evolving sector.
Gupta’s story demonstrates the power of social media and the potential for quick delivery services to disrupt traditional e-commerce models. As these services become more prevalent, it will be interesting to see how they shape the future of online shopping and consumer expectations.
