Ford Motor Company (F) is making waves in the premarket session on Tuesday, with its shares trading higher after the company announced that order banks are now open for the highly anticipated 2025 Ford F-Series Super Duty truck. This heavy-duty workhorse is packed with impressive features designed to tackle any task with unwavering capability and durability.
Ford is touting the new model’s striking design options, simplified trailering packages, and convenient hardware and software for upfitters. All this comes without sacrificing its industry-leading maximum available horsepower, torque, towing capacity, and payload. Brian Rathsburg, Super Duty marketing manager at Ford Pro, emphasized the key improvements, stating, “For 2025 Super Duty, we’re adding striking new design options, simplified trailering packages, and convenient hardware and software for upfitters all while maintaining best-in-class maximum available horsepower and torque, towing, and payload.”
Adding to the allure, Ford has also unveiled a Platinum Plus Package, offering premium features and customization options for those seeking a more luxurious and refined experience. This package is paired with the Platinum Plus Ownership Experience, providing benefits like discounts on Ford accessories and support to enhance familiarity with vehicle features.
While Ford’s stock has experienced a decline of over 13% in the past year, the launch of the 2025 Super Duty, along with Ford’s growing focus on electric vehicles, could signal a positive shift for the company. Investors seeking exposure to Ford can consider ETFs like the First Trust Nasdaq Transportation ETF (FTXR) and the Invesco S&P Ultra Dividend Revenue ETF (RDIV).
Ford has been making headlines recently for integrating a karaoke feature into its F-150 Lightning electric pickup truck, similar to what Tesla, Inc. has done in certain regions. This move reflects Ford’s efforts to enhance the in-vehicle experience and potentially boost international sales as competition in the electric vehicle market heats up. The karaoke feature will be accessible from the in-vehicle screen, even while driving or charging. Lyrics will appear on the screen when parked, while passengers can enjoy a separate feature while the vehicle is in motion.
With the 2025 Super Duty hitting the market and the addition of innovative features like karaoke to its electric lineup, Ford seems determined to capture a larger share of the automotive market. This move could be a crucial step in the company’s strategy to appeal to a wider range of consumers and solidify its position in the ever-evolving automotive landscape.
