Ford Motor Company is making waves in the advertising world with a new patent that could revolutionize how drivers and passengers experience ads inside their vehicles.
The Detroit-based automaker has a history of innovative patents, from drones for roadside assistance to electric vehicles that charge while driving. This latest patent focuses on an advertising system that utilizes driver data to personalize and target ads within future Ford vehicles.
The system would consider a driver’s destination, GPS location, speed, and even the conversations held with passengers to select appropriate advertisements. It could also track user preferences and past ad interactions to tailor the ad selection.
Furthermore, the patent highlights the potential use of audio signals inside the vehicle. This means that fewer ads might be displayed during lengthy conversations, while more ads could be shown during quiet rides.
Ford’s previous patent for in-vehicle advertising involved using cameras to scan nearby billboards and display related ads inside the car. Another patent explored displaying advertisements and images on the vehicle’s windows.
While being exposed to ads is common for drivers and passengers through billboards and radio, Ford’s new patent presents a more personalized and data-driven approach to advertising. It’s important to note that this patent does not guarantee the implementation of this new ad method. However, it signifies Ford’s commitment to exploring innovative ways to enhance the driving experience, even if it includes incorporating targeted advertising.
