Ford Motor is making a bold move to revitalize slumping EV demand by tackling range anxiety head-on. The automaker is offering free chargers to buyers of its electric vehicles, aiming to provide easier access to charging and boost sales and leases. Starting October 1st, purchasers of the Ford Mustang Mach-E, F-150 Lightning pickup truck, or E-Transit Cargo van will receive a free charger, complete with installation.
This strategic move comes after Ford’s extensive EV road trips across Europe and the western U.S. revealed a crucial insight: while automakers have focused on developing charging infrastructure on the road, homes are the most reliable and consistent charging hubs for EV owners.
Meanwhile, Worksport Ltd, a renowned innovator and manufacturer of American-made pickup accessories and off-grid power solutions, is gaining traction in the EV market. The company recently launched its clean power duo: the SOLIS solar-powered tonneau cover and COR mobile battery power generator. Worksport also announced successful lab test results of its COR portable energy system as a range extender for Tesla EVs, including the Model 3 and Cybertruck.
Furthermore, Worksport is progressing towards ISO 9000 certification at its state-of-the-art facility in West Seneca, New York, expected by early to mid-2025. This certification would be a game-changer for Worksport, potentially opening doors to OEM relationships and direct and indirect sales to global automakers, including EV pioneers like Tesla and Rivian, as well as traditional players like Ford, General Motors, Hyundai, Honda, Stellantis, Nissan, and Toyota. Gaining the ISO 9000 certification is a significant milestone, positioning Worksport as a leading manufacturer, particularly with its patented solar tonneau covers.
The EV revolution is undoubtedly underway, and while these initiatives might not entirely solve the EV slowdown or erase Ford’s expected $5 billion loss from its unprofitable EV unit this year, they demonstrate that the evolution continues despite challenges.
