Fred. Olsen Cruise Lines has announced a game-changing partnership with TUI Musement, a global leader in tours and activities, to revolutionize the way its guests experience destinations. This collaboration empowers travelers to embrace independent exploration, allowing them to delve deeper into local cultures and attractions at their own pace, breaking free from the confines of traditional guided tours.
Through this partnership, Fred. Olsen guests can easily access and book tickets to thousands of iconic attractions worldwide, from the captivating Chocolate Museum in Cologne to the awe-inspiring seven archaeological sites in Athens. The platform also caters to diverse interests, offering a wide range of activities like bike rentals in Amsterdam, hop-on, hop-off bus tours in major cities, and immersive experiences like hands-on tiramisu-making workshops in Italy.
This innovative initiative puts the power of personalization in the hands of travelers, enabling them to create their own unique itineraries and ensuring every port of call is a memorable adventure. Stephanie Farrow, Itinerary Product and Destination Experience Manager at Fred. Olsen Cruise Lines, expressed her excitement about the collaboration: “We are truly thrilled to be working with TUI Musement to encourage independent exploration in our ports of call. While many of our guests enjoy our organized shore excursions, others prefer the freedom to explore independently. This partnership allows these guests to experience the attractions and museums available in different destinations without the need for an organized excursion, making the most of their time in port.”
From September to December 2024, Fred. Olsen’s fleet of smaller ships – Bolette, Borealis, and Balmoral – will embark on captivating voyages to a diverse array of destinations. Travelers can anticipate discovering the hidden gems of the Azores, with its rugged landscapes and rich culture, and the breathtaking beauty of Norway’s Fjords, renowned for their dramatic cliffs and serene waters. The adventures continue with a journey to the volcanic landscapes of Iceland, offering a glimpse into its unique geological wonders, before heading to the picturesque Adriatic coast, where history and scenic charm combine for an unforgettable experience.
Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement, highlighted the significance of this collaboration: “Fred. Olsen Cruise Lines is a leader in the cruise industry, and we are delighted to partner with them to provide guests with more high-quality options for exploring and experiencing destinations. This innovative collaboration will positively disrupt the cruise industry and further solidify TUI Musement’s position as the tours and activities partner of choice for leading travel businesses.”
TUI Musement has seamlessly integrated its platform with Fred. Olsen Cruise Lines’ digital touchpoints and infrastructure, ensuring a smooth and efficient booking experience for customers. The platform offers thousands of instantly bookable excursions, activities, and attraction tickets, covering all of Fred. Olsen’s ports of call. Guests can easily access and book experiences through their MyCruises account by navigating to the Independent Exploration section under Destination Experiences.
Among the 2024 sailings, several stand out as exceptional travel opportunities:
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The 13-night ‘Volcanic Islands of the Azores and Madeira’ cruise aboard Borealis (S2422)
, departing from Southampton on 20th September 2024, offers a captivating journey through volcanic landscapes and lush greenery. Prices start from £1,199 per person.*
Borealis’ 26-night ‘Canada in the Fall’ Cruise (S2423)
, departing from Southampton on 3rd October 2024, is perfectly timed to showcase Canada’s stunning autumn scenery, with prices starting from £2,299 per person.*
Balmoral’s 10-night ‘In Search of the Northern Lights’ Cruise (L2432)
, departing from Newcastle on 20th October 2024, offers a chance to witness the mesmerizing Northern Lights. Prices start from £1,299 per person, with a free drinks package available if booked before 31st October.*
Bolette’s 18-night ‘Winter Warmth in the Canaries and Cape Verde’ Cruise (T2427)
, setting sail from Liverpool on 24th November 2024, promises 18 nights of warmth and exploration, with prices starting from £1,799 per person.These exciting voyages and the new partnership with TUI Musement showcase Fred. Olsen Cruise Lines’ commitment to providing its guests with unforgettable travel experiences that cater to their individual desires for exploration and adventure.
