Fred. Olsen Cruise Lines is strengthening its leadership team with strategic appointments and promotions, aiming to elevate guest experiences and drive innovation across its operations. This signifies a commitment to adapting and evolving within the dynamic cruise industry.
A new position, Guest Experience Director, has been established to prioritize every aspect of the guest journey. Doug Glenwright, bringing over 20 years of experience in the travel industry, has been appointed to this crucial role. His focus will be on placing guests at the heart of everything Fred. Olsen Cruise Lines does, ensuring exceptional experiences are delivered across the board.
Glenwright expressed his enthusiasm for joining the Fred. Olsen Cruise Lines team and contributing to the enhancement of its product and guest service. He emphasized the significance of giving guests a voice in decision-making, ensuring that the products and services offered align with their needs and preferences. This guest-centric approach is fueled by data and insight, ensuring that Fred. Olsen Cruise Lines delivers what matters most to its passengers.
In addition to Glenwright’s appointment, Sonia Holman has joined Fred. Olsen Cruise Lines as the new E-Commerce and Marketing Director. Further bolstering the leadership team, several senior promotions have been announced: Clare Ward has been named Commercial and Product Director, Susana Entrena has taken on the role of Hotel Operations Director, and Martin Lister has stepped into the position of Head of Product Innovation.
Samantha Stimpson, CEO of Fred. Olsen Cruise Lines, highlighted the significance of these appointments and promotions in the company’s ongoing commitment to evolution and adaptation. She believes these changes will further drive Fred. Olsen Cruise Lines’ success and ensure guests enjoy the best possible experience aboard the company’s fleet of smaller ships as they explore the world.
These strategic moves demonstrate Fred. Olsen Cruise Lines’ dedication to prioritizing its guests and embracing innovative solutions to remain competitive in the ever-evolving cruise industry.
