Fred. Olsen Cruise Lines’ website has been recognized for its outstanding achievements, winning the prestigious Travel and Leisure Website of the Year award at the UK Digital Growth Awards. The award ceremony, held on June 20th in central London, celebrated projects that have significantly impacted businesses, enhanced customer experiences, and delivered remarkable benefits.
An expert panel from the digital industry carefully evaluated the entries and ultimately selected Fred. Olsen Cruise Lines as the winner. This award is a testament to the company’s dedication to delivering an exceptional online experience for its guests. The judges were particularly impressed with the website’s transformative design, focusing on simplifying the booking process and expanding customization options for cruise guests.
Ben Williams, Head of Digital at Fred. Olsen Cruise Lines, expressed his delight at winning the award, emphasizing the hard work and dedication of the entire team. He highlighted the new booking system, which offers a seamless guest experience from the moment they decide to cruise with Fred. Olsen, and the digital scratch map feature, which allows guests to relive their previous sailing memories.
The panel commended the website for its clear and impressive results, recognizing the strong link between the site’s outcomes and its performance. They also praised the comprehensive web redesign project for its exceptional success, noting the website’s precise audience segmentation and content alignment, which effectively captured and engaged its target visitors.
This award marks the second triumph for the digital initiative, following its previous victory as the Travel Website of the Year at the UK Dev Awards in February. The recognition reaffirms Fred. Olsen Cruise Lines’ commitment to delivering innovative and customer-centric digital experiences, ensuring a seamless and enjoyable journey for every guest.
