FRESCA Mixed, a brand catering to cocktail and ready-to-drink alcoholic beverage lovers, is introducing specialty ice as the latest trend in mixology. Through the exclusive FRESCA Mixed Club, devoted fans have the chance to win a coveted FRESCA Mixed Fancy Ice Kit. This limited-edition kit features ice cubes infused with edible gold leaf, designed to elevate the ready-to-drink experience.
Andy Cohen, an Emmy-winning host and self-proclaimed ice enthusiast, has partnered with FRESCA Mixed to launch the FRESCA Mixed Club. This virtual community, reminiscent of a country club experience, welcomes adults aged 21 and above to participate in exclusive contests and enjoy perks like Fancy Ice, embodying the brand’s refined yet spirited ethos.
“I’m obsessed with ice of all kinds and I’m not alone – craft cocktail ice is everywhere these days. Whether it’s new bling or fancy ice in your cocktail on a hot summer day, ice adds an extra something that zhuzhes any situation,” said Cohen. “I’m so glad fellow fans will have the chance to spice up their happy hour with Fancy Ice because everyone deserves to feel a little luxurious with a drink in hand.”
From July 1 to July 5, adults aged 21 and above can participate in the Fresca Mixed Fancy Ice Sweepstakes at FrescaMixed.com for a chance to win one of 100 exclusive Fancy Ice kits. Each kit includes cocktail glasses and a 12-pack of FRESCA Mixed (awarded as a $25 gift card), perfect for enhancing the summer cocktail ritual. Additionally, one lucky winner will receive a luxurious jewelry prize.
“With the continued rise of members-only clubs, we see how much society is seeking connection and common ground with others, which is why we dreamed up the FRESCA Mixed Club this year to create an accessible yet luxe community for our ready-to-drink fans,” said Elana Blank, Senior Director, FRESCA Mixed. “Summer is the season of country clubs, so we wanted to kick it off with a chance to win our ‘coolest’ perk yet so fans can elevate their cocktail game in the fanciest – but easiest – way possible.”
FRESCA Mixed will soon announce exclusive events for fans aged 21 and older, offering opportunities to win upscale and exclusive items later this year, all in true country club fashion.
