Nidhi Yadav, a former employee of Deloitte, embarked on a journey that transformed her dream of venturing into the fashion space into a thriving reality. Driven by her passion, Nidhi pursued a one-year course at the prestigious Polimoda Fashion School in Florence, Italy. After gaining valuable experience in the field, she returned to India to be closer to her family and established Aks in 2014. With an initial investment of just Rs 3.5 lakh, she set out to create a brand that catered to women between the ages of 18 and 35, offering modern ethnic wear at affordable prices.
Aks’s journey has been marked by remarkable growth. The company, which started with a modest revenue of Rs 1.60 crore in 2015, witnessed a steady increase in earnings, reaching Rs 8.50 crore the following year. In 2018, Aks’s revenue surged to Rs 48 crore, showcasing its growing popularity and market presence. By 2021, the company had achieved a significant milestone, generating over Rs 200 crore in revenue. This incredible growth trajectory is a testament to the company’s strong business model and its ability to cater to the evolving needs of its target audience.
Nidhi Yadav’s unwavering determination and strategic vision have been instrumental in Aks’s success. In an interview, she expressed the company’s ambitious target of achieving Rs 500 crore in revenue by 2023-2024. Aks’s journey has not been without its challenges, particularly during the COVID-19 pandemic. However, Nidhi and her team responded proactively, pivoting their operations to produce masks and PPE kits to meet the surge in demand. This adaptability also led to the launch of a sibling collection, which proved to be a successful venture.
Nidhi Yadav’s story is an inspiration to aspiring entrepreneurs and a testament to the power of perseverance, innovation, and a deep understanding of the market. Aks’s growth trajectory is a remarkable example of how a dream, nurtured with dedication and strategic planning, can transform into a thriving enterprise.
