Frontier Airlines, traded on NASDAQ under the ticker ULCC, is expanding its presence at John F. Kennedy International Airport (JFK) with the launch of daily direct flights to Hartsfield-Jackson Atlanta International Airport (ATL) and Harry Reid International Airport in Las Vegas (LAS). These new routes will commence on August 13, 2024. To celebrate this expansion, Frontier, known for its commitment to sustainability as America’s Greenest Airline, is offering introductory fares starting at $29.
“We’re thrilled to announce this new service at JFK, offering area consumers affordable and convenient travel to Atlanta and beyond,” said Josh Flyr, vice president of network and operations design at Frontier Airlines. “With ‘The New Frontier,’ consumers can easily see upfront when making a reservation what’s included in the fare and the exceptional value offered by flying Frontier.”
Along with these new routes, Frontier is rolling out significant enhancements to its service offerings, collectively branded as ‘The New Frontier’. This initiative prioritizes value and an enhanced passenger experience, featuring clear upfront pricing and diverse options catering to various budgets and preferences. Frontier’s new policies include no fees for changes or cancellations, a ‘For Less’ Price Guarantee, extended credit for future flights, and more, establishing a new standard in customer satisfaction and affordability.
Frontier has introduced UpFront Plus, an upgraded seating choice offering additional space and comfort in the first two rows of the aircraft. Passengers in these seats enjoy either a window or aisle seat, enhanced legroom, and a guaranteed unoccupied middle seat. The airline has also revamped its frequent flyer program, FRONTIER Miles, with the promise of ‘More for Less’. This program rewards customers more quickly and generously, offering miles based on spending with a basic rate of 10 miles per dollar, increasing to 20 miles per dollar at higher membership tiers. Elite members benefit from priority boarding, complimentary seat selection, waived fees for changes or cancellations made at least a week in advance, and complimentary baggage at certain tiers. The program is designed to be family-friendly, allowing families to pool miles and share the benefits.
