The Food Safety and Standards Authority of India (FSSAI) has issued a directive to all Food Business Operators (FBOs) to immediately cease using the claim of ‘100% fruit juices’ on the labels and advertisements of reconstituted fruit juices.
This directive serves as a reminder to FBOs to adhere to the standards for fruit juices specified under sub-regulation 2.3.6 of the Food Safety and Standards (Food Products Standards & Food Additives) Regulation, 2011. Additionally, products covered by this standard must comply with the Food Safety and Standards (labelling and display) Regulations, 2020.
Specifically, the ingredient list must clearly indicate the term ‘reconstituted’ against the name of the juice that has been reconstituted from concentrate. Furthermore, if added nutritive sweeteners exceed 15 gm/kg, the product must be labelled as ‘Sweetened juice.’
The FSSAI’s mission is to safeguard and enhance public health by regulating and monitoring food safety standards throughout the country. This directive aligns with that mission by ensuring that consumers are provided with accurate information about the products they purchase and consume.
