FTC, the cosmetics brand helmed by renowned beauty expert Junko Kishima, is marking its 20th anniversary with the launch of a brand-new brand, TWK. The name “TWK” is derived from Junko Kishima’s initials, symbolizing a fresh, positive approach to beauty. The brand’s logo, inspired by the dynamic energy of a “drop,” encapsulates the essence of TWK, with a special pink hue selected from dozens of shades incorporated into the packaging. This distinctive color palette underscores TWK’s commitment to elegance and individuality, creating a unique aesthetic universe.
TWK plans to offer a range of makeup items that transcend generations and borders, allowing everyone to embrace their individual beauty. The brand will initially focus on skincare, with plans to expand further in the future.
The debut lineup includes three key products: a primer, mascara, and a mascara base. The primer, designed to deliver a second-skin finish, boasts a lightweight texture and a high concentration of beauty ingredients. It not only helps to even out skin tone and create a natural, luminous complexion but also provides a high level of UV protection. This versatile primer is formulated without talc or other harsh ingredients, ensuring gentle treatment for even the most sensitive skin. It’s a must-have for any makeup routine.
The mascara, developed with the same expertise and formulas that made FTC’s mascaras a bestseller (selling over 1.2 million units), has been further evolved to cater to the global market. This mascara features a unique blend of various types of fibers and waxes, achieving the perfect balance of length, volume, curl, separation, and shine. To maximize the mascara’s performance, a shape-memory mascara base is also being introduced. This base helps to create the ideal lash shape and prolongs the makeup effect. Both the mascara and base incorporate plant-derived ingredients that nourish and protect eyelashes and are formulated without 12 ingredients, meeting global standards.
The official launch of TWK’s debut products is scheduled for September 2, 2024. Future plans include releasing products that embody the transparency and happiness that Junko Kishima consistently seeks in makeup, utilizing advanced Japanese technology. With its sights set on entering the Western market, TWK is poised to become a prominent new global brand.
For inquiries: FTC 0120-35-1085 www.ftcbeauty.com
